ECO-Driving Key Point
By having a key to a bicycle, people will feel that they really own their bicycles. Also, they will not have to worry about theft.
Role: Concept, Sketches, 3D CAD, Rendering, Model making
Where will this key be used?
Functions of the key
Locking
Product Startup
Symbols
Brand Value
Possessive
This girl has graduated from school and is proudly holding up a key. Maybe she got a gift. Nobody would think the girl’s gift is a key. We can know that she got a car.
Like this, a key recognizable symbol.
The key to a car or a motorcycle is a symbol and gives the pleasure of ownership. Everybody likes to boast about their loved cars.
Bicycle owner Survey research
According to a survey of bicycle owners, the results show that most bicycle owners worry about theft. So, I wanted to design a bicycle which shows pride of ownership along with protection from theft.
Create a bicycle identity by applying the key to the bicycle design.
This design makes the rider feel that he or she really rides a bicycle by turning the key to the bicycle.
This bicycle requires a key to operate.
International Bicycle Design Competitions
