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Sometimes, we need a certain length of scotch tape repeatedly. However, it isn’t easy to measure the length of the scotch tape.

I came up with an idea that shows the graduation on tape at regular intervals. Therefore, the user could find out the fixed length of tape easily.

IDEA PROCESS

Ambiguous or vague moments lend themselves to opportunities for clarity through visuals.

which means ambiguous or vague moments transfer to visuals in everyday life. It could be a good product if we can present a number or see it, invisible or vague things

EX)

Crosswalk traffic lights when crossing the street in the past, you can only see the red and green lights. The moment it takes to cross is invisible. But recently, we can now see the numbers counting the seconds it takes to cross over. In this case, the ambiguous moment transfer to visual.

CONCEPT

I designed the scotch tape with the idea process. Sometimes people need to cut the scotch tape consistently. So, I put ruler graphics on the tape, so that people could see the ruler increments and cut at more detailed lengths.

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